调研问答全文
比亚迪 (002594) 2014-10-15
会议主要关注BYD部分，会议中提及的问题及答复如下，
Q1：Why the traditional auto so weak in the first half?
A：There are several factors which lead to such weak sales in the first half, one is that the government cancelled subsidy for energy efficiency vehicle since last November which hurt local brand a lot. The second one is the competition comes more and more tight since joint ventures launched lower end models to compete with local brand directly, and further, we don‘t have any new models launched in the first half.
Q2： How would you do with the traditional auto business？
A：In September, the central government revive the subsidy for energy saving vehicle and I think it can help a lot on sales. The other side, BYD also plans to launch 2 models in second half, one is A+ classs sedan, the G5, a internet car, and the other one is higher end SUV model, the S7. I think the new models can help on the sales of BYD‘s traditional vehicle in second half the next year.
Q3：What‘s you strategy on the traditional auto business？
A：Brand image is the key. All local brands, including BYD, should lift their brand image to seize the replacement demand. Technology and quality is the access to brand image lifting, and BYD transfer its efforts from sales volume to technology and quality for more than 3 years and make some achievement.
Q4: What changes in BYD‘s electric vehicle business this year？
A：Firstly, the market changes a lot. For last year, total sales volume of electric vehicle in China is only 17 thousand, but for this year, it may near to 70 thousand. The rapid growth partly comes from strong government support and also due to better products offered to the market.
Q5：How about the competitiveness of electric vehicle in China？
A：The price of EV is quite higher than traditional one but after subsidy they are similar. And electric vehicle can offer quite better performance than traditional one, such as the power, acceleration, electronics and so on.
Q6：BYD‘s advantages in electric vehicle？
A：BYD is the only one company in the world that engaged both in auto business and battery business. All our competitor should source their battery from outside supplier. BYD produce the most safe and long lifecycle auto battery in the world, and have an experience of more the 20 years in battery making.
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